Pepsi challenges Pepsi via legal challenge
by radioball - January 5, 2009 2:40pm
Looks like the Pepsi Challenge has a new contestant: Pepsi. A distributor from Atlanta Georgia is being sued by PepsiCo for selling the Mexican version of its product in the US. Why would someone import Mexican Pepsi to the US, you ask? It’s made with cane sugar instead of high fructose corn syrup.
Mexican versions of Coca-Cola and Pepsi have found a niche market in the United States both with Hispanic and non-Hispanic customers primarily because they use cane sugar as a sweetener. Most major beverage-makers switched to high-fructose corn syrup in the 1980s for their U.S. sodas, but the Mexican government has adopted policies that have encouraged the use of cane sugar in Mexico.
Reminds me of Dublin Dr Pepper. Dr Pepper from this plant in Texas, the oldest Dr Pepper bottler in the US, also uses cane sugar and the product does have a noticeably different flavor. Polar also has a nice line of cane sugar sweetened sodas. Personally, I prefer fizzy lifting drinks sweetened with cane sugar, your millage may
